The Communications Working Group is tasked primarily with finding ways to increase STEM awareness by illustrating the importance of STEM skills and Alabama-specific STEM careers and pathways. The target audiences are students, parents, and school, district and community leaders – especially those from underrepresented populations. The Communications Working Group is unique in that it is also a hub for communicating the efforts of other working groups as well as being a resource for them. Identifying unique messages to the different target groups is a top priority of the communications group.
Although top of mind awareness of STEM initiatives are important, the larger goal is for the communications to result in action that ultimately leads to a greater STEM-ready workforce.
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